Plus, publishing different types of helpful content helps you rank for a wider variety of keywords. Publishing helpful content that’s specific to your target audience is one of the best SEO practices because it can make Google perceive your website as more authoritative and useful. The best kinds of backlinks come from reputable and related websites/webpages. So, focus on trying to acquire links from authoritative sites in your niche or a closely related niche.
Topics in SEO Optimisation:
- Google reads this description when crawling the page to understand what it’s about.
- Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar.
- When you turn on personalization, LLM engines like ChatGPT can tailor responses to your search history or preferences, adding even more variety to what’s returned.
- You’ll get immense insight into your competitors, plus your strategy, target audience, and more.
So, look for opportunities to link to related pages when writing your content. Also, place your most important keyword SEO Anomaly near the start of the title—users will be more likely to notice it. However, user experience depends on many factors like site infrastructure and layout, content, and so forth, making it hard to measure. The more high-quality, relevant links you acquire, the higher your site will likely rank for related key terms.
Generative engines allow users to search with longer sentences, multiple trains of thought, or even entire paragraphs, as the model breaks down the input into chunks it can process. You might also hear it called LLMO, GSO, or AI search optimization. They all aim to get your content featured in generative engines to answer user questions. If you’re not optimizing for AI search, you’re missing out on potential traffic that could lead to conversion. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools.
SEO Courses
Every time you use them, their algorithms choose pages that are the most relevant to your query. And then rank them, displaying the most authoritative or popular ones first. Finally, DemandGen’s 2022 B2B Buyer’s Survey found that 67% of B2B buyers start the buying process with a broad web search. As of January 2024, Google holds 81.95% of the worldwide search engine market share. Both are responsible for delivering the main SEO objectives – relevant traffic and domain authority. GSC helps you monitor your website’s indexing status and identify issues preventing Google from properly crawling and indexing your pages.
They’ll also figure out a way to capture clickstream data and combine first- and third-party data sources. Traditional SEO rewards precision and repetition; generative engines prioritize content that is well-organized, easy to parse, and dense with meaning (not just keywords). Phrases like “in summary” or bullet-point formatting help LLMs extract and reproduce content effectively. The best SEO tools can help you audit your site, measure results, and improve ROI from your SEO campaigns.
